There's a moment in every technological shift when yesterday's normal becomes today's absurd.
Brice Challamel, Head of AI at Moderna, captured this perfectly with the story of "Fred"—a manager who hand-wrote email replies on printouts for his assistant to re-type. We laugh at Fred. Then we realize: in the age of AI, we're all at risk of being Fred.
The evidence is overwhelming.
Early this year, ChatGPT use nearly tripled from 4.1% to 12.5% in just six months.
Business professionals using AI write 59% more documents per hour, as reported by Nielsen Norman Group. Meanwhile, workers with AI skills command a 56% wage premium as reported by PwC's 2025 Global AI Jobs Barometer, up from 25% last year.
This isn't just about using new tools; it's about embracing them. It's about abandoning behaviors that defined an entire era, and the professionals who make this leap fastest are reaping unprecedented rewards.
The Death of Web-Era Professional Behaviors
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The weekly newsletter is in the spirit of what it means to be a Business Engineer:
We always want to ask three core questions:
What’s the shape of the underlying technology that connects the value prop to its product?
What’s the shape of the underlying business that connects the value prop to its distribution?
How does the business survive in the short term while adhering to its long-term vision through transitional business modeling and market dynamics?
These non-linear analyses aim to isolate the short-term buzz and noise, identify the signal, and ensure that the short-term and the long-term can be reconciled.