Sean Ellis built the growth hacking playbook. For over a decade, his frameworks have guided startups in acquiring, activating, and retaining customers. But when I asked him about AI companies, he said something that stopped me cold: “I thought AI wouldn’t be that different from other growth strategies. I’m discovering it’s very different.”
It’s a mindset shift.
This is the founder of growth hacking saying the playbook needs rebuilding. That matters.
The Discovery Problem
