Hi, and welcome! I'm Gennaro, creator of The Business Engineer and The FourWeekMBA.
Indeed, The Business Engineer is a creature of my last decade’s research on FourWeekMBA, one of the leading business blogs, providing key insights on business model innovation since 2015!
You will find my research in The Business Engineer's Newsletter.
In the last decade, I've researched hundreds of tech companies, built a few successful digital businesses, and helped quite a few tech startups get off the ground. I've been working as a business executive in the AI industry since 2016. The fruit of my research is all here!
For custom requests, ping us at admin@fourweekmba.com
Why did I create The Business Engineer?
In the last decade, I've studied thousands of companies, helped build a few tech business models from scratch, and, in the process, developed my own way of seeing the business world.
I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines.
It took me years to develop this very simple (and, if you wish, trivial) way of looking at the business world. My view today follows a few core concepts that make up the "Business Engineering Cloud."
A business engineer combines the ability to deeply understand the technology (especially the underlying economic incentives/disincentives), comprehend how to distribute it, and be willing to experiment fast and iterate to create closed customer feedback loops.
This is what the discipline looks like visually!
Who Is This For?
1. The Strategic Operator
Profile:
VP of Strategy • Head of Ops
ex-MBB • BizOps Lead • COO-in-waiting
MBA or self-taught systems thinker
Goal: Translate AI innovation into business leverage; build scalable processes
Pain Points:
Overwhelmed by AI noise, underwhelmed by implementation
Struggles to align product, go-to-market, and AI capability
What We Provide:
Mental models for AI disruption
Case studies & frameworks that reduce ambiguity
Strategic synthesis tying tech, org, and market shifts
2. The Builder-Executive
Profile:
Founder • CPO • Technical CEO
Solo Capitalist
Strong tech/product background
Fluent in AI/ML
Goal: Use AI to ship faster, build leverage, or launch a new business
Pain Points:
Not enough time to stay current and build
Drowning in vendor options, agent frameworks, GenAI hype
What We Provide:
Fast mental download on what matters
High-signal, no-BS takes on AI tools & infrastructure
Strategic context for product & business model decisions
3. The Enterprise Transformer
Profile:
Innovation Lead • VP Digital Transformation
AI Go-to-Market Lead
Large org exec navigating shift from SaaS to agentic/AI-native
Goal: Bring measurable AI impact to org (revenue, efficiency, growth)
Pain Points:
Org inertia, internal politics, vendor lock-in
Translating pilot projects into real ROI
What We Provide:
Insight into how others are navigating transformation
Language to pitch internal change
Future-proofing frameworks to avoid picking wrong wave
Our Promise
We deliver clarity, signal, and strategy—filtered through intelligence, without hype.
You get a thinking partner that helps you move fast with depth. This is a deep research hub.
Why subscribe?
This is the only newsletter originally produced by FourWeekMBA, among the top online business resources, which reached over 10 million visitors in 2023.
The Business Engineer newsletter helps you understand the current business landscape by providing in-depth analyses of companies operating at the intersection of business and technology.
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