Hi, and welcome! I'm Gennaro, creator of The Business Engineer and The FourWeekMBA.
Indeed, The Business Engineer is a creature of my last decade’s research on FourWeekMBA, one of the leading business blogs, providing key insights on business model innovation since 2015!
You will find my research in The Business Engineer's Newsletter.
In the last decade, I've researched hundreds of tech companies, built a few successful digital businesses, and helped quite a few tech startups get off the ground. I've been working as a business executive in the AI industry since 2016. The fruit of my research is all here!
Why did I create The Business Engineer?
In the last decade, I've studied thousands of companies, helped build a few tech business models from scratch, and, in the process, developed my own way of seeing the business world.
I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:
It took me years to develop this very simple (and, if you wish, trivial) way of looking at the business world. My view today follows a few core concepts that make up the "Business Engineering Cloud."
A business engineer combines the ability to deeply understand the technology (especially the underlying economic incentives/disincentives), comprehend how to distribute it, and be willing to experiment fast and iterate to create closed customer feedback loops.
This is what the discipline looks like visually!
Why subscribe?
This is the only newsletter originally produced by FourWeekMBA, among the top online business resources, which reached over 10 million visitors in 2023.
The Business Engineer newsletter helps you understand the current business landscape by providing in-depth analyses of companies operating at the intersection of business and technology.
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