The AI Strategy Archetype Map
This Week In Business AI [Week #4-2026]
The AI competitive landscape has crystallized into five distinct strategic archetypes. Each represents a fundamentally different philosophy for creating and capturing value, and each has demonstrated market viability.
*This conversation is a refinement of my previous three archetypes framework, thanks to the feedback I get from you as a reader (on this one, I have to thank Mike in particular). I have the privilege of sharing my learnings with you, and in turn, feel free to share your feedback, as I’ll include it when relevant in the mental models and frameworks I build.
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The weekly newsletter is in the spirit of what it means to be a Business Engineer:
We always want to ask three core questions:
What’s the shape of the underlying technology that connects the value prop to its product?
What’s the shape of the underlying business that connects the value prop to its distribution?
How does the business survive in the short term while adhering to its long-term vision through transitional business modeling and market dynamics?
These non-linear analyses aim to isolate the short-term buzz and noise, identify the signal, and ensure that the short-term and the long-term can be reconciled.
