The Business Engineer's 2025 Retrospective
This Week In Business AI [Week #52-2025]
On a personal note, 2025 has been the most challenging year of my life. I had to navigate several serious family health emergencies, which made an already demanding period even more difficult. At the same time, it forced a deep reset. It clarified where I want to be long term, sharpened my focus on what truly matters, and created a stronger sense of urgency around the goals I have set for myself. As a by-product, it has also left me with far less patience for distraction and misalignment.
For me, what I am building here goes far beyond a job, an entrepreneurial project, or even a business. It is a mission I deeply believe in. It is an ideas platform designed to create orders of magnitude more value in the world than it ultimately captures for itself.
Enjoy!
2025 wasn’t just another year of incremental technology adoption. It was the year the paradigm shift became undeniable. Enterprise AI spending surged from $11.5 billion to $37 billion—a 3.2x year-over-year increase that signals something far more profound than a technology trend. We crossed from experimentation into transformation.
The Business Engineer spent this year building the intellectual infrastructure to navigate what’s coming. Not trend-watching. Not hype-surfacing. Structural analysis of the mechanisms reshaping every industry we know.
What follows is the synthesis of 11 interconnected frameworks—a unified system for understanding and acting within the AI paradigm shift. Each piece builds on the others. Together, they form a navigation system for the decade ahead.
I sit down with you to understand what business goals you want to achieve in the coming months, then map out the use cases, and from there embed the BE Thinking OS into the memory layer of ChatGPT or Claude, for you to become what I call a Super Individual Contributor, Manager, Executive, or Solopreneur.
If you need more help in assessing whether this is for you, feel free to reply to this email and ask any questions!
You can also get it by joining our BE Thinking OS Coaching Program.
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The weekly newsletter is in the spirit of what it means to be a Business Engineer:
We always want to ask three core questions:
What’s the shape of the underlying technology that connects the value prop to its product?
What’s the shape of the underlying business that connects the value prop to its distribution?
How does the business survive in the short term while adhering to its long-term vision through transitional business modeling and market dynamics?
These non-linear analyses aim to isolate the short-term buzz and noise, identify the signal, and ensure that the short-term and the long-term can be reconciled.
