The Business Engineer

The Business Engineer

Home
Notes
Business Engineering
Workshop
About
From Network Effects to Memory Networks
The classic network effect story: each additional user increases platform value for existing users.
19 hrs ago • 
Gennaro Cuofano
The AI Memory Wars
In the attention economy, engagement metrics ruled.
Nov 17 • 
Gennaro Cuofano
Go-To-Market in the Age of AI with Sean Ellis
Sean Ellis built the growth hacking playbook.
Nov 17 • 
Gennaro Cuofano
35:55
This Week In AI Business: AI & The Job Market [Week #46-2025]
The headline writes itself: “AI Drives Highest October Layoffs in 22 Years.” Technology companies eliminate thousands of positions.
Nov 16 • 
Gennaro Cuofano
The Updated Map of AI [November 2025]
For the last three years, I’ve been tracking the AI industry via vertical integration analysis.
Nov 15 • 
Gennaro Cuofano
Apple in China with Patrick McGee
Patrick McGee’s “Apple in China” isn’t just a business book—it’s a chronicle of how the world’s most valuable company became inextricably tied to…
Nov 15 • 
Gennaro Cuofano
58:58
The Moonshot Architecture
Alphabet’s X lab has quietly developed one of the most sophisticated innovation frameworks in modern business.
Nov 14 • 
Gennaro Cuofano
Google's Three-Layer AI Monopoly
Everyone still believes the 2023 narrative: foundation models will commoditize infrastructure, infrastructure will commoditize applications, and value…
Nov 13 • 
Gennaro Cuofano
The Human Stack for AI Transformation
Enterprise AI adoption is creating a new professional architecture, a layered ecosystem of specialized roles that didn’t exist five years ago.
Nov 13 • 
Gennaro Cuofano
Forward-Deployed Engineering
The emergence of forward-deployed engineering as a critical role in the AI industry reveals something fundamental about the current state of AI…
Nov 12 • 
Gennaro Cuofano
Beyond SaaS
Why AI Requires Embedding, Not Surfacing
Nov 11 • 
Gennaro Cuofano
This Week In AI Business: Big Tech & The AI Power Map [Week #45-2025]
We are at a critical juncture in AI, where the market is finally taking shape in a way that allows each AI player to carve its own niche/vertical…
Nov 9 • 
Gennaro Cuofano
© 2025 Gennaro Cuofano
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture